Carhartt WIP
SMU Products (2020-22)

Carhartt WIP is a modern offshoot of the iconic American workwear brand, Carhartt. Blending rugged workwear roots with modern urban style, it has become a global symbol of quality and timeless design.

Responsibilities as a member of the Creative Department at Carhartt WIP:

• Conceptualization of graphics and prints
• Creation and layout of assets for retail and catalogs (online/offline)
• Production tasks
• Communication and coordination with printing companies/production teams
• Close collaboration with the Art Direction